British luxury brand Mulberry is partnering with circular fashion marketplace Hurr to allow customers in the UK to rent its bags, including the Alexa and Bayswater, for the first time.
The partnership is part of Mulberry’s ongoing sustainability journey and adds to its existing circularity offering by offering UK customers a new, accessible way to wear the luxury brand. The Mulberry rental edit on Hurr will feature clutch, shoulder and crossbody styles in both neutral tones and bright seasonal colourways.
Thierry Andretta, chief executive at Mulberry, said in a statement: “We are pleased to be partnering with leading rental platform Hurr in another step towards transforming our business to a regenerative and circular model.
Alongside the Mulberry Exchange, our circular economy programme, Hurr will offer our customers another responsible and mindful way to experience Mulberry.
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