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H&M Targets Millennial Parents By Investing In Biodegradable Baby Clothes

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KC

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H&M's innovative collection of compostable baby clothes offers a window into the retailer's broader strategy of appealing to the sensibilities of a new generation of millennial parents.

H&M’s baby collection was assessed across five categories of sustainability performance: product circularity, clean air and climate protection, material health, social fairness, and water and soil stewardship.
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biodegradability, sustainability, sustainable fashion, english, highlight

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KC

Get in touch

KC

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