PVH Corp's Tommy Hilfiger brand has launched its first rental pilot in a move it says reflects its ongoing commitment to sustainability and to building a future of circular fashion.
“We know and believe that the future of fashion is circular, and our partnership with My Wardrobe HQ is another meaningful step in exploring circular business models,” explains Esther Verburg, EVP, sustainable business and innovation, Tommy Hilfiger Global and PVH Europe. “We are excited to challenge the status quo and offer our customers a new opportunity to enjoy classic American cool style, in a way other than buying new.”
https://www.just-style.com/news/tommy-hilfiger-launches-first-rental-pilot/
unknownx500
