Although the article refers to US consumers, I like to think consumer will return similar response.
Give more than you take is the message from consumers to corporation for shared value.
Talk-the-Talk claim strategy already expired.
Corporation must walk the talk with bold SMART actions; we must observe a spike in impact to planet in real terms by many not a few. Together we could all achieve more for people and planet.
a growing trust gap between consumers and corporations when it comes to sustainability: Only 38 percent of US consumers surveyed tend to believe corporations when they claim authentic commitments to environmental sustainability — a noticeable drop from 47 percent in GreenPrint’s 2021 study
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The global issues we face are challenging and interconnected. They can seem insurmountable. But if you know where to look, co-operation, positive change and hope are all around us. Build Beyond Ever Better is a project that recognises the progress being made, and the amazing people who are making a difference. Share your own hopes, pledges and projects with #BBEB, or become a contributor.
Please read our BBEB Charter PDF.
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