- Introducing an innovation to the footwear industry, Swiss company On says it has created the first shoe using carbon emissions as a raw material in its foam, according to a press release shared with Retail Dive.
- The Cloudprime shoe — which uses CleanCloud EVA foam in the midsole — was made in partnership with LanzaTech, Borealis and Technip Energies to create a “supply chain coalition,” per the release.
- Approximately 70% of the shoe is CO2 based and it is in the prototype stages with the goal of bringing it to consumers within the next three to five years, a company spokesperson said.
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“Holding the first-ever shoe made of carbon emissions in my hands is a huge milestone – not only for On, but for the whole sports industry”, Caspar Coppetti, co-founder and executive co-chairman of On, said in a statement. “Five years ago, this was barely a dream. Imagine what can happen in the future as we unlock the potential of alternative carbon sources with further research and in collaboration with the best partners.”
https://www.retaildive.com/news/running-brand-on-first-shoe-carbon-emissions-co2/631816/
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