In a world where the mistreatment of employees, supply chain workers and/or the planet will quickly go public through a social post or a company review, ensure your organization’s internal beliefs and behaviors align with your external actions and communications. Employees want to work for a brand that aligns with their values: 72 percent of people say they want to work for a company that aligns with their personal values; and they are 12 times more likely to recommend their company if it leads with purpose. Talent acquisition and retention has never been more critical, as the World Economic Forum predicts that 20 percent of the workforce will quit in 2022.

https://sustainablebrands.com/read/marketing-and-comms/why-employees-are-12x-more-likely-to-recommend-purpose-driven-brands