The world's best organizations are increasingly investing in their ability to obtain, organize, and extrapolate data. Whether it's customer data, market data, or internal data, there's no denying that information-based decision making is sound practice.
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Data gives access to the kind of information that separates competitors. Data-driven companies provide better service to their customers and make better decisions—all because those decisions are backed by data.
https://www.infoworld.com/article/3686508/the-tip-of-the-data-science-iceberg.html
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