I love the idea of brands investing in the ability to create and promote new products using their own renewables, keeping everything self-contained and environmentally responsible. Gucci's Circular Hub supports the creation of these types of products that focus on the use of recycled materials, durability, repairability, and recyclability.
Due to its distinctive positioning within the luxury sector and the circular economy, the hub will promote the development of a “circular Made in Italy”, which will contribute to minimising the environmental and social impacts of Italian manufacturing and raw material supply chains through economies of scale and purpose.
https://greenchemicalsblog.com/2023/02/25/gucci-to-establish-circular-made-in-italy/