Shocking for those of us who grew up in a generation where cable TV took over every city in America, neighborhood by neighborhood. In 2022 in the U.S. the scales finally tipped in the other direction. Streaming services (or no services) is now a majority.
In 2022, for the first time ever, the proportion of U.S. households that subscribe to traditional pay TV services dropped below 50%, according to Insider Intelligence. The company said by the end of the year, only 65.1 million households in the U.S. still had traditional pay TV, which was down 9% from 2021 for a total of 49.7%.
https://www.adweek.com/convergent-tv/linear-pay-tv-drops-below-50-in-us-for-first-time-ever/
unknownx500
