Innovation comes in every shape and size. In fact, there are many more small, evolutionary innovations than giant revolutionary ones. And it makes perfect sense... Give the customer what they want, even if it's just a little bit better every day.
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The bicycle was a significant innovation, as was the car, the jet engine, the mobile phone and the laptop. Yet an innovation need not be a life-changing product or service. It simply represents something new or a new way of making or using something. For us, the definition of innovation is much more straightforward: innovation creates customer value by solving customer problems.
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