There is a long history of accessibility being related to innovation, however makteers and adtertisers are in their infancy of seeing the link to creativity. Accessibility is often missing from marketing campaigns, or at best an afterthought. This piece in Adweek discusses how using the numeronym A11y helps to reframe accessibility into being an ally to the disabled community., and how some of the world's most well-known brands are using A11y to drive creativity and innovation.
Are you using A11y to drive creativity in your marketing?
This numeronym (where numbers form an abbreviation) conveys that in between the A and Y of “accessibility,” there are 11 more letters. For many nondisabled people, accessibility can seem like a foreign concept that requires monumental changes; using a11y makes inclusion more approachable, personal and achievable.
https://www.adweek.com/brand-marketing/accessibility-gateway-to-creativity/
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