The slogan for 2023 World Blood Donor Day campaign, celebrated on 14 June 2023, is “Give blood, give plasma, share life, share often.” It focuses on patients requiring life-long transfusion support and underlines the role every single person can play, by giving the valuable gift of blood or plasma. It also highlights the importance of giving blood or plasma regularly to create a safe and sustainable supply of blood and blood products that can be always available, all over the world, so that all patients in need can receive timely treatment.

The objectives are to:

• celebrate and thank individuals who donate blood and encourage more people to become new donors;
• encourage people in good health to donate blood regularly, as often as is safe and possible, to transform the quality of life for transfusion dependent patients and help to build a secure blood supply in all countries in the world;  
• highlight the critical roles of voluntary non-remunerated regular blood and plasma donations in achieving universal access to safe blood products for all populations; and
• mobilize support at national, regional and global levels among governments and development partners to invest in, strengthen and sustain national blood programmes.