As a disabled traveller, I must say that I favour brands and experiences that ensure my needs are taken care of with the minimal of fuss. The research shared in this article shows that I am not the only one. Since 2015 the disabled traveller market spend has increased from $35bn to an estimated $60bn in 2023. This equates to annual growth of 12%, the brands investing in ensuring their offerings are inclusive are benefiting from the growth and boosting their brand image.
Read the article The disabled traveller market represents billions in untapped revenue - BBC Worklife
In 2015, disabled travellers represented a $35bn (£27.4bn) market. In 2020, the number jumped by 63%. For 2023, he says, the industry is poised to break the $60bn (£47bn) mark. Based on this trend, and on studies conducted among the disabled business traveller community, Roffé estimates a year-over-year revenue increase of about 12%.
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