This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.
| less than a minute read

SMA Infant Formula Brand Adds NaviLens to Packaging

Get in touch

Avatar
Tim Dixon
Head of IT Architecture

Get in touch

Avatar
Tim Dixon
Head of IT Architecture

SMA the infant formula brand has announced that all packaging will include NaviLens codes, enabling low vision and blind customers to identify the right product and access crucial instructions.

SMA is the latest brand to start including NaviLens on packaging which initially started with Kellogs and has expanded to include Pringles and Muller.

The RNIB have been supporting SMA in their journey to make packaging more accessible. You can listen to an interview with Fiona Barker from Nestle to hear about the journey > 524: Tech Talk 524: SMA Nutrition, 11 Labs App, Suno AI — RNIB Tech Talk — Overcast

As blind person, I welcome every step towards all packaging having NaviLens on them, it really does make it easier to find products, ingredients and instructions.

John Worsfold, head of Solutions Innovation at RNIB, commented: “Blind and partially sighted parents should have the same freedom, independence and choice as sighted customers when it comes to buying products and accessing on-pack information. Currently, important information on packaging can often be in very small print, making it difficult or impossible for people with sight loss to read.
packagingeurope.com/...

Tags

accessible retail, accessible packaging, navilens, disability inclusion, visually impaired, blind, low vision, english, highlight

Get in touch

Avatar
Tim Dixon
Head of IT Architecture

Get in touch

Avatar
Tim Dixon
Head of IT Architecture

Latest Insights

Creating, sharing and inspiring change. For good.

The global issues we face are challenging and interconnected. They can seem insurmountable. But if you know where to look, co-operation, positive change and hope are all around us. Build Beyond Even Better is a project that recognises the progress being made, and the amazing people who are making a difference. Share your own hopes, pledges and projects with #BBEB, or become a contributor.

Please read our BBEB Charter PDF.