Amazon is launching a new version of Alexa, enhanced by Claude AI from Anthropic, which promises to make your virtual assistant smarter and more intuitive than ever. This upgrade allows Alexa to better understand complex interactions, delivering a more personalized and seamless smart home experience.
While it may have been one of the original AI devices used by consumers (along with “Siri”), it's technology has been far surpassed in recent years with smarter, more accurate, more resourceful devices and applications. For many, Alexa-based devices are relegated to telling the time or the weather, playing music, and passing along the occasional factoid. That's certainly no longer the cutting edge of technology.
Industry analysts estimate that there are approximately 100 million active Alexa users. If 10% of these users opt for the paid version, it could potentially generate at least $600 million in annual revenue for Amazon, assuming the lower end of the expected price range.
https://www.macrumors.com/2024/08/30/amazon-launching-new-alexa-claude-ai/