The article discusses a UK initiative aimed at reducing textile waste by encouraging people to reuse clothing. The "Wear Not Waste" campaign, launched by Gloucestershire Recycles, promotes sustainable fashion practices by offering residents a clothes swap kit, which includes rails, hangers, signs, and mirrors to set up pop-up swaps. Councilor David Gray highlights the campaign’s benefits for saving money and combating climate change. Additionally, the initiative offers educational resources for teachers and runs a competition to promote awareness. Pre-loved clothing is gaining popularity, with second-hand sales expected to surpass fast fashion by 2030.