Gen Z is emerging as a powerful force in the fight against plastic waste. With a deep awareness of environmental issues, they are driving innovation in sustainable alternatives, from biodegradable materials to plastic-free packaging. Many Gen Z consumers prioritize eco-friendly products, pressuring companies to rethink their practices. Combined with activism and political engagement, Gen Z's push for a cleaner planet could lead to significant reductions in plastic pollution.
Some studies indicate they've scored off the charts when it comes to their concern about the environment. In one global survey done by Kadence, an international marketing firm, 82% of Gen Z respondents expressed concern about the state of the planet and 72% reported to have proactively altered their behavior to diminish their environmental impact. Deloitte's "2024 Gen Z and Millennial Survey" stated that "many are actively seeking to align their careers and consumer behaviors with their environmental values."
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