The European Accessibility Act comes into force in June 2o25 and impacts companies providing procuts and services into the EU. A article in Forbes provides 4 key tips for global companies navigating the European Accessibility Act:

1. Understand the EAA's Unique Requirements: The EAA is linked to CE certification, meaning non-compliance can exclude products from the European market.
    
2. Start Preparing Early: Begin compliance efforts well before the deadline to avoid last-minute scrambles.
    
3. Ensure Team Collaboration: Market access and accessibility teams need to work together closely.
    
4. Go Beyond Compliance: Aim for innovation and improved user experience, not just meeting minimum standards.

These tips can help companies effectively navigate the requirements of the European Accessibility Act. 

We have seen companies like Apple, Microsoft and Google focus on making accessibility a foundational part of their organisations and gaining competitive advantage. Organisations that look beyond the compliance and at the additional value they can offer customers, will find a competitive advantage and be rewarded by consumers.

Let's make an accessible and inclusive world for everyone.