The Forbes article highlights a meaningful collaboration between Major League Baseball (MLB) and Waste Management (WM) aimed at significantly reducing waste at baseball events. By implementing comprehensive recycling, composting, and waste-reduction strategies, this initiative exemplifies how sports organizations can positively influence sustainability efforts and inspire other industries to follow suit.
Organizations across various sectors can similarly make a real difference by embedding sustainability deeply into their values. Achieving this requires commitment from leadership, clear communication of sustainability goals, and proactive engagement of stakeholders—ranging from employees to customers. Companies should integrate sustainable practices into their daily operations, ensuring these values permeate organizational culture. Transparent reporting on sustainability outcomes builds credibility and encourages accountability. By consistently evaluating their impact and refining processes, organizations can continuously advance their environmental goals. As demonstrated by MLB and WM, such partnerships not only help tackle pressing environmental challenges but also position companies as leaders in sustainability, inspiring broader industry change and setting new benchmarks for corporate responsibility.
In April 2024, WM was named MLB’s first-ever Official Sustainability Partner. The ground-breaking collaboration, in effect through 2028, offers all 30 major league clubs access to WM’s sustainability consulting services that focus on strategic planning and implementation of initiatives designed to enhance existing activations, while creating new ones. The league and clubs can track environmental impact metrics on a digital platform provided through the WM partnership. WM’s leadership in materials management and zero-waste implementation encompasses more than two decades’ experience providing advisory services to companies, events, venues and teams. Their most widely-known success is the weeklong WM Phoenix Open, which has achieved 13 consecutive years of zero-waste certification.
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