Apple is renowned for building accessibility into their products with a continuous release of updates and new features to improve our quality of life. They have recently released this video demonstrating the power of Action Mode within the camera app enabling people with Parkinsons to take stable videos.

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In addition to action mode, the video also demonstrates the Voice Control and Touch Accommodation features that combine to reduce barriers and enabled people with disabilities to use the iPhone.

Learn how people with Parkinson’s can use Action mode:   How to shoot stable videos with hand tremo...   

Learn more about how to use Voice Control on iPhone:   How to use Voice Control on iPhone, iPad, ...   

Learn more about Touch Accommodations:  How to use Touch Accommodations on your iP...  

I found this to be an emotional video, it is though similar features like Voice Over that I am able to use the same iPhone as everyone else. Disability can happen to anyone at any time, creating products that include everyone, increases the market size and builds competitive advantage. Apple continue to benefit from their commitment to inclusion, are you focusing on inclusion in your business?