Saudi Arabia is transforming the way it approaches health, happiness, and quality of life. Through Vision 2030, well-being is no longer a luxury but a strategic priority, shaping policies, workplaces, and communities. Initiatives like the “Quality of Life” program are promoting mental health access, workplace wellness, and recreational opportunities, signaling a proactive approach to societal well-being.
The Kingdom’s commitment is also visible in urban design and sustainable development. Projects like Riyadh’s King Abdullah Park encourage active living and community engagement, while companies like BYD KSA support air quality and mobility through zero-emission vehicles.
The emerging well-being economy combines digital care, wellness travel, and supportive workplaces, offering a blueprint for long-term sustainable growth.
“Organizations will need to recognize these changes and invest early to build trust, attract talent, and grow with purpose in a well-being-driven economy.” - Hawazen Al-Hassoun from PwC Middle East
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