Melissa & Doug, the global toy company known for its wooden toy portfolio, has joined the Sustainable Packaging Coalition (SPC) and How2Recycle to advance its commitment to Project Restore.

To celebrate Global Recycling Day, the announcement elevates awareness for Melissa & Doug’s sustainability efforts and its goal for 95% of its product packaging to be curbside recyclable by the end of 2025. The company plans to begin rolling out How2Recycle labels on its packaging by the end of this year.

“Creating high-quality, timeless toys that can be passed down from generation to generation has always been our mission,” says Bridgette Miller, Chief Marketing & Sustainability Officer of Melissa & Doug. “By keeping toys — and their packaging — out of landfills, we reduce waste and contribute to a healthy planet, laying a better foundation for generations to come.