Ahead of the paralympic games in Paris, Apple have released a new Ad called "The Relay" to celebrate all athletes. The video shows all athletes using the same technology (from Apple of course) to help them be their best.
As a blind person, I can use the same Apple Watch, iPhone and MacBook as you and all the assistive tech I need is built in. Apple show that making accessible products benefits everyone and creates a more inclusive world.
Apple products are designed for every body. Whether you're a sprinter, wheelchair racer, track cyclist, or swimmer, features like the Workout app on Apple Watch, sleep metrics, and daily exercise goals — along with the ability to record and analyze your performance on iPad and Mac — ensure that all athletes have what they need to train and compete at their best. And innovative accessibility features like Point and Speak on iPhone, for users with low vision, or AssistiveTouch (which helps those with upper-limb difference use Apple Watch one-handed) further equip adaptive athletes with the ability to excel equally.
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The global issues we face are challenging and interconnected. They can seem insurmountable. But if you know where to look, co-operation, positive change and hope are all around us. Build Beyond Ever Better is a project that recognises the progress being made, and the amazing people who are making a difference. Share your own hopes, pledges and projects with #BBEB, or become a contributor.
Please read our BBEB Charter.
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