Accessibility is everyone’s business, and on Tuesday 4 November, the world turns purple to prove it.

Purple Tuesday is a global movement transforming how organisations think about disabled customers and employees. Since its launch in 2018, it has gained recognition in nine countries, with more than 6,500 organisations taking part and making over 7,000 commitments to improve accessibility and inclusion.

This year, businesses across every sector are marking Purple Tuesday by taking real action — from inclusive customer service training and quiet hours to digital access audits and better communication for all.

These changes are not just good practice; they open doors to a $13 trillion global disability market and help create a world that works for everyone.

Let’s celebrate progress and commit to more. Share your story, go purple, and make accessibility everyday, everywhere, for everyone.