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Mattel launches first Barbie with Down syndrome to ‘counter social stigma’

This genetic anomaly affects 27,000 newborns per year in France according to the Institut de veille sanitaire.

To promote its new model, Mattel has chosen a French woman as one of the Barbie ambassadors: Éléonore Laloux, an author and town councillor in Arras, Pas-de-Calais, who has Down's syndrome.

This Barbie has Down syndrome: Toymaker Mattel Inc., has teamed with the National Down Syndrome Society to introduce its first Barbie with the genetic condition on Tuesday — the latest doll in its inclusive lineup.

Tags

france, inclusion, barbie, engllish, highlight

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