There is a growing consensus that companies who embed accessibility and inclusion into their products and services will benefit from the increased market size ($1.9 trillion) and possitive impact on all customers.
Microsoft have been working to embed accessibility across their products and services. You can now find accessibility checkers in most Microsoft Office applications, read aloud for emails and accessible game controllers for the Xbox.
Nike have released a trainer targetted are disabled customers, who has been incredible successful with all consumers.
is a business movement to increase accessibility and inclusion globally by evolving the way we think about business. It is our time to build back more inclusive and accessible.
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Accessibility has been defined by having the quality to be easily reached, entered, or used by people who have disabilities. As the business case and demographic data have revealed, the disability community is larger than the size of China with 1.85 billion people and $1.9 trillion in annual disposable income. If you add their friends and family who are emotionally connected that is an additional 3.4 billion people with control of $13 trillion in annual disposable income.
