Cotton dyeing, which is highly polluting, could become much greener in the years to come thanks to Color on Demand, the name given to the first wastewater-free cotton dyeing system launched at the end of March by Ralph Lauren. It may not sound like much, but textile dyeing — which is difficult to do without in the fashion industry — uses millions and millions of litres of water and is responsible for 17 to 20% of the world’s wastewater. And it is precisely to fight against such water waste and considerably reduce the pollution linked to this practice that Ralph Lauren has launched its new Color on Demand platform, an innovative system designed to recycle and reuse all the water needed for cotton dyeing.
It may come as a surprise to some, but retail giant H&M is far from being a laggard when it comes to proposing green innovations designed to further the evolution of the fashion industry. And just because it’s a fast-fashion brand, we shouldn’t ignore any valuable innovations that come out of its efforts. Any initiative can help! Last October, in the middle of the pandemic, the Swedish giant presented Looop, the world’s first in-store recycling system in its Stockholm flagship. An innovation that allows you to come into the store with a used cotton T-shirt, which is probably in the process of polluting your wardrobe as well as the planet, and leave with a brand new garment.
https://www.lifestyleasia.com/hk/style/fashion/tech-innovations-fashion-ethical-2021/
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