It may come as a surprise to some, but retail giant H&M is far from being a laggard when it comes to proposing green innovations designed to further the evolution of the fashion industry. And just because it’s a fast-fashion brand, we shouldn’t ignore any valuable innovations that come out of its efforts. Any initiative can help! Last October, in the middle of the pandemic, the Swedish giant presented Looop, the world’s first in-store recycling system in its Stockholm flagship. An innovation that allows you to come into the store with a used cotton T-shirt, which is probably in the process of polluting your wardrobe as well as the planet, and leave with a brand new garment.

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