Post pandemic global and domestic shifts in China on issues like climate change and green energy are forcing Chinese millennials to reflect on their generations’ values and purpose.
American West Coast DCT brands have cemented their position within a club of global millennial elites and, as a result, have become the new status symbols among China’s middle-class youth.
“In the space of just a season or two, the momentum has picked up with fashion companies, industry stakeholders, and consumers taking action toward environmental sustainability,”
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The global issues we face are challenging and interconnected. They can seem insurmountable. But if you know where to look, co-operation, positive change and hope are all around us. Build Beyond Even Better is a project that recognises the progress being made, and the amazing people who are making a difference. Share your own hopes, pledges and projects with #BBEB, or become a contributor.
Please read our BBEB Charter PDF.
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