Post pandemic global and domestic shifts in China on issues like climate change and green energy are forcing Chinese millennials to reflect on their generations’ values and purpose.
American West Coast DCT brands have cemented their position within a club of global millennial elites and, as a result, have become the new status symbols among China’s middle-class youth.
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“In the space of just a season or two, the momentum has picked up with fashion companies, industry stakeholders, and consumers taking action toward environmental sustainability,”
https://jingdaily.com/sustainability-trend-china-millennials-oqliq/
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