Creatives for Climate — a global network arming communicators with the skills, resources and collective power to act for the climate — is becoming a global non-profit foundation and launching its first course. Recently awarded a €100,000 grant from the KR Foundation, one of the world’s leading donors addressing the root causes of climate change, the network is now scaling its efforts to drive climate action within the creative industries.
Inspired by Extinction Rebellion’s rallying cry to the advertising industry in 2019, Creatives for Climate launched as a one-off summit organized by climate activist Lucy von Sturmer, founder of impact consultancy The Humblebrag. The network grew organically as a response to industry professionals’ need to reskill to drive positive change at work: In a recent study, 40 percent of marketers report that they lack relevant sustainability marketing qualifications, despite 76 percent of them having been involved in sustainability projects over the past five years.
Launching at Cannes Lions this week, the course is a response to industry professionals’ need to reskill to drive positive change at work: 40% of marketers report lacking relevant sustainability marketing qualifications, despite 76% having been involved in sustainability projects over the past five years.
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