Social media has revolutionized the way hospitality brands interact with their customers. In the early days, hospitality brands merely used social media to advertise their services and promote their brand. Personally speaking, I never went to social media before booking a hotel. However, as social media has evolved, so too has the way hospitality brands use it.

Today, hospitality brands use social media to engage with their customers, build relationships, and provide personalized experiences. Social media platforms such as Facebook, Twitter, and Instagram provide hospitality brands with a direct line to their customers, allowing them to respond to feedback, answer questions, and provide updates in real time.

In addition, social media has enabled hospitality brands to create unique experiences for their customers. For example, hotels can use social media to offer exclusive promotions and discounts to their followers, while restaurants can use social media to showcase their menu items and provide behind-the-scenes glimpses of their kitchen.

I feel social media has become an essential tool for hospitality brands looking to connect with their customers and enhance their overall experience. As social media continues to evolve, it's likely that hospitality brands will continue to find new and innovative ways to use it to their advantage. 

What are your thoughts on this matter?