Saudi Arabia has set itself the target of attracting 70 million international tourists a year by 2030, as it looks to accelerate an $800 billion plan to become a travel hotspot and one of the world’s most visited countries.

The kingdom has raised its goal from the previous one of 50 million visitors, Tourism Minister Ahmed Al Khateeb said in an interview. This year’s figure will end up being between 25 and 30 million, he said.

It’s “a very reasonable target” for the end of the decade given the sheer investment underway to create more resorts and a new airline to bring people to the country, he said.