Bike brands and car manufactures together are establishing a cutting-edge lobby group that advocates for the widespread implementation of proximity beacons, which can be easily detected by vehicles equipped with advanced sensors. This initiative aligns with the advancement of V2X (Vehicle-to-Everything) communication technology, a concept that shares similarities with the chipset technology already in use within stationary infrastructure worldwide. In recent years, various automotive and bicycle brands have actively trialed this innovative technology, recognizing its potential for transforming the way vehicles and cyclists interact on the road.