Euro 2020 is finally here and football lovers are busy watching the games. Let's talk about health, marketing, and an interesting scene from the Euro 2020 press conference.
Portugal got a 3-0 victory against Hungary yesterday with football star Cristiano Ronaldo scoring two late, record-breaking goals to become the record goalscorer at the European Championship finals.
At the prelude press conference, the star also marked a "historical moment" to ditch two bottles of Coca-Cola, an official sponsor of Euro 2020, and then held up a bottle of water before declaring in Portuguese: “Agua!” for water.
It was reported that Coca-Cola's share price dropped 1.6% almost immediately after Ronaldo's gesture, a dip of $4bn in market value.
Ronaldo picked his choice of drink, an unbranded bottle of water, in front of the world. It was a nightmare for Coca-cola. Would it have been better if they had also sponsored with their water brand - Dasani?
Will his fans follow suit to lead a more healthy lifestyle and ditch sugary drinks for water? The evaporation of Coca-cola's market value seems to give an indication of the influence Ronaldo may have on his ~300 million followers on Instagram.
A Euro 2020 spokesperson said: “Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences. Everyone is entitled to their drink preferences”.
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