With 15% of the world's population being disabled, there is a huge market for inclusive products. In the US, an estimated $8 trillion market is only being targetted by 4% of the market.
The rise of social representation from influencers such as Lucy Edwards has increased awareness that universal design is a benefit to everybody and can be achieved with little additional effort.
Check out Lucy Edwards content on Twitter, TikTok and YouTube.
Lucy Edwards recommends that brands normalise designing products with a universal approach, which means creating products that are accessible to all people, with and without disabilities. Victorialand Beauty, for example, features little raised symbols, like a teardrop or moon crescent, on its products that can be universally recognised. Too Faced also has little shapes on the side of its packaging, so users can feel whether they’re holding a lip gloss or something else, she says.
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