The environmental impact of the fashion industry is huge. The problems of plastic pollution and fabric waste needed handling yesterday, but here we are, still debating fast fashion supply chains and manufacturing.
But there's good news for the sustainability -conscious consumer. Small and big brands are slowly trying to mend their ways and switch to better alternatives. For example, Lululemon recently launched leggings made from plant-based bio-nylon, instead of conventional nylon, to cut greenhouse gas emissions. Adidas is moving away from polyester in favor of recycled materials made from old fishing nets and mushroom leather.
Industry certifications like Textile Exchange for sustainability are also driving up the use of recycled, organic, chemical-free raw materials in manufacturing and production. The newest brand to make headlines in this is a brand in the making.
Former Adidas Chief of Brand, Erik Liedtke, has unveiled UNLESS, a fresh new brand that combines streetwear with sustainability to create zero-waste, plastic-free clothing that will naturally decompose when it reaches the end of its shelf life. UNLESS is expected to launch later this year with footwear and apparel as first offerings.
Streetwear, activewear, and athleisure clothing have traditionally relied on materials like polyester and nylon that can take centuries to biodegrade. For today's fashion brands, the current shift towards ethics is an inescapable matter of transparency and sustainability, and they are slowly but steadily coming through with the promise of a better future for fashion.
“The plastic problem keeps getting worse,” Liedtke said. “With UNLESS we see a real opportunity for change. An opportunity for a better way. A way driven by cutting-edge innovation married with the desirability of streetwear. An innovative solution for consumers so they can truly feel as great as they look knowing their choices will have a positive impact on the world.”
https://www.livekindly.co/sustainable-streetwear-brand-unless/
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