British charity The Vegan Society has released a new report, dubbed “The Rise of Vegan Fashion”, which highlights the growing importance of leather alternatives in the fashion industry. Over 70% of the 1,000 customers surveyed say they would be ready to spend more money on plant-based leathers over animal-derived ones, confirming a flourishing demand.
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Vegan leather becomes increasingly popular in the UK
Brands are catering to customer preferences and societal shifts. With a 43 per cent increase year-on-year in products described as ‘vegan’ in the UK, fashion companies are increasingly looking for animal-free alternatives to leather
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