When we talk about traceability we all have a certain perception in mind, what it means and should look like. It gets quite soon really challenging e.g. if you try to capture the data from thousands of beehives in several countries to identify the origin of the honey.

The question is, which data in what form do we need and how do we store and share it so that it can be used in different markets and in a standardised format?

It is a global effort and a digital challenge that we gladly accept!