According to the article, an estimated 8 million metric tons of plastic waste are dumped into the ocean each year. The personal care industry is one of the largest contributors to that by producing over 500 billion single-use plastic items annually.

Some shampoo companies have attempted to turn their plastic bottles into shampoo “bars” like bars of soap, but it has been confusing to consumers. Shampoo has historically come in a bottle. 

Until one company decided to mold their shampoo “bar” into the shape of a bottle. Same product, same idea, same value, same purpose, same results… different shape. And THAT could make all the difference. 

Zero waste to end up in the ocean. 100% dissolvable.