For me, one of the fun parts of international travel is seeing all the snack items on the shelves that are so different from what I get at home, and in particular the strange (to me) flavors of potato chips. My mind cannot grasp how a flavor such as “Hot Chili Squid” can make it to market, much less taste good!
But behind the vast numbers of tastes and regional sales is a super secretive team of scientists, marketers, and flavor mixologists.
Read the full story to go behind the curtain on crisp flavors!
Why can you buy lasagne flavour snacks in Thailand but not in Italy? Which country can cope with the hottest chilli? And why do Germans like paprika so much?
https://www.theguardian.com/food/2023/dec/02/the-weird-secretive-world-of-crisp-flavours
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