Great article from Forbes on Patagonia's journey to becoming the most reputable brand in the United States. A true testament to their commitment to sustainability, ethics, and quality, their relentless pursuit of eco-friendly practices, corporate responsibility, and genuine care for the planet resonates with consumers. 

Patagonia's leadership in environmental activism and their dedication to minimizing their footprint have set a powerful example for businesses worldwide. Their reputation is well-earned, showcasing that success can be achieved through conscious choices. Kudos to Patagonia for proving that doing good can lead to great success!