The current situation witnesses many companies retracting sustainability claims to evade greenwashing accusations, while others are adopting an opposite approach, bolstering "clean" and "green" labels for brands that meet specific environmental criteria.
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The issue with labelling schemes, regulators say, is that they often lack transparency and precision, leaving consumers with a false sense of a product’s better climate credentials. To avoid the risk of misleading shoppers, it’s necessary to be specific about exactly how an item is more ethical or environmentally responsible.
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