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Amazon launches AI-powered shopping assistant

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Derek Silva
Vice President, Marketing

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Derek Silva
Vice President, Marketing

Amazon's new shopping assistant chat-bot, “Rufus”, has made it through the test phase and is now available to all U.S. shoppers. According to the article, shoppers have already asked “tens of millions of questions" about topics ranging from product details to recommendations to product updates, and more. 

Rufus can even answer questions about recipes, compare multiple products, create lists of items for a party, etc. 

No information was provided on when Rufus might be rolled out beyond the U.S. market, but at the speed new AI tools are being introduced I can't imagine it will take very long. 

“Customers are asking Rufus questions like, ‘Is this coffee maker easy to clean and maintain?’ and ‘Is this mascara a clean beauty product?’ They're also clicking on the related questions that Rufus surfaces in the chat window to learn more about the product — for example, ‘What's the material of the backpack?’” the company said in a press release.
www.supermarketnews.com/...
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ai, amazon, chat bot, english, highlight

Get in touch

Avatar
Derek Silva
Vice President, Marketing

Get in touch

Avatar
Derek Silva
Vice President, Marketing

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