According to Meaningful Vision's data released on H1 2024, it shows that price promotions, which dominate the fast-food and casual dining sectors are working well to increase customer loyalty, in the first half of 2024 the number of promotions increased by 25% in QSR, and 13% in casual dining
These special promotions have gained popularity over recent years, with leading companies calling out new and innovative ways to engage the customer, with the uncertainly of the economic climate in the UK, these promotions drive repeat footfall
Gregg’s highlighted a football based strategy in 2020, with their ‘Rolls for Goals’, giving customers free sausage rolls for every goal scored on UK soil in the UEFA EURO 2020 tournament
McDonalds promotes meal deals for £5 on ‘money saving expert’ platforms and signing up to loyalty cards is also prevalent, with LEON giving 30% off when you sign up to Leon Club and visit the app. or signing up to newsletters, which gets free main meals, with Bella Italia part of the Big Table group
CEO of Meaningful Vision Maria Vanifatova, highlights the growing trend of using apps for promotions: “More and more companies are using their apps to run promotions, creating additional engagement and helping to build long-term relationships with customers. Additionally, we’re seeing more promotions focused on special occasions, such as breakfast deals at McDonald's and Greggs, or lunch offers at KFC and Domino's.”
https://qsrmedia.co.uk/research/exclusive/uk-foodservice-promotions-across-segments-revealed
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