The packaging world is changing fast as legislation takes center stage. According to Gartner, by 2028 three quarters of companies will have dropped voluntary sustainable packaging goals in favor of meeting mandatory regulations. By the end of this year ninety percent of public commitments are expected to go unmet. Financial responsibility for packaging waste is increasingly shifting to producers under extended producer responsibility laws. That shift means companies face rising costs for data systems design changes and compliance. 

From my perspective this shift from voluntary ambition to legal compliance marks a pivotal moment. It is one thing to say we will improve sustainability it is quite another to allocate real resources and implement systemic changes. I have seen sustainability goals fade when not backed by structure or accountability. This emerging framework pushes us to face reality and align sustainability with business strategy. Compliance may feel transactional, yet it also unlocks the potential for packaging to be designed for real circularity and transparency.

I believe now is the time for supply chain leaders to act decisively. Preparing teams across design, procurement, marketing, IT, and finance is no longer optional. Investing now in infrastructure and supplier collaboration may save far more in the future than reactive cost burdens. I feel optimistic that this alignment with legislation can lead to stronger business models and a clearer path to genuine sustainability rather than well-meaning ambitions that led nowhere.