Consumers are thinking more about sustainability when they buy food and drinks, new research has found. Shoppers now have a better understanding of the environmental impact of their purchases, and are increasingly factoring it in when choosing between products. They’re also paying more attention to nutrition, clean labels and food waste.
New research from food corporation Kerry has revealed that nearly half (49%) of shoppers are considering sustainability when it comes to food and drinks. In their survey of more than 14,000 shoppers across 18 countries, they found that people are expecting brands to take environmental and social responsibility more seriously.
These findings align with previous research on Gen Z spending habits. A recent U.S. poll found that Gen Zs are conscious of brands’ social and environmental track record. They prefer brands that support the Black Lives Matter campaign, for instance, and expert companies to innovate more climate-friendly products.
https://www.greenqueen.com.hk/sustainability-food-shopping-consumer-trends/
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