Mattel's tie-up with Japan's Osaka is the latest example of brands becoming more comfortable with taking a stand on social issues and banking on partnerships with female athletes to pull in new customers.
The 23-year-old world No. 2 tennis player, who has used her position to call attention to issues of police violence and racial inequality, became a part of Mattel Inc's push to make its iconic toy line more diverse with dolls based on different role models and professions.
Barbie is committed to celebrating real-life role models... remarkable women who are breaking boundaries and inspiring the next generation
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