Walmart-owned Sam’s Club announced plans to rebrand its Member’s Mark lineup of products to promote their focus on innovation and sustainability in a move that will incorporate a new logo and slogan: “Made with Our Member and Planet in Mind.”
The revamp, announced last month, is intended to market Member’s Mark as a “purpose-driven brand,” the retailer said in a press release.
“Throughout the past two years, Sam’s Club has worked behind the scenes to strengthen its assortment of Member’s Mark items,” the company said. “It has launched, renovated, and reformulated more than 1,200 items since 2020, and as a result, more and more members are citing Member’s Mark products as a reason they renew their memberships.”
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