As one of the leading producers of packaged coffee products and an advocate of sustainability, Nespresso is a model organisation in terms of sustainable sourcing initiatives and waste management.
The company displays its eco-conscious commitments through its various initiatives, including the Podback waste management scheme—which is also supported by other coffee brands, The Positive Cup sustainable sourcing initiative, and the Nespresso AAA Sustainable Quality Programme.
Initiatives like these are made possible by partnerships and the company announced it has undergone another venture with the fashion brand, Zèta, to produce sustainable shoes from waste coffee grounds.
Nespresso’s circular approach to waste management
The brand of shoe is known as RE:GROUND and is a collaboration between the two brands as displayed on the design of the sneakers. The product marks a response to growing interest in sustainable clothing and footwear brands over the past five years, which, according to internet search data, has grown by more than 45% over the past five years. The CEO of Nespresso, Guillaume Le Cunff has been singing the praises of the footwear company, led by its 25-year-old CEO, Laure Babin.
Zèta is an incredible start-up that brings together style and sustainability,” says Le Cunff.
Teaming up with the Portugal-based Zèta, Nespresso supplies waste coffee grounds for the footwear designer’s limited edition circular vegan sneakers
https://sustainabilitymag.com/esg/nespresso-supplies-coffee-to-circular-vegan-sneaker-brand
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