Pets at Home Group has announced a strategic investment in Project Blu, a leading eco-conscious supplier of branded pet accessories.
The investment is said to support Pets at Home’s ambition to become the most sustainable pet care business in the world, and includes a commercial partnership agreement on the design and manufacture of sustainable pet care products.
Pets at Home will be the first retailer in the UK to offer Project Blu’s full product range, which will be available across its 457 stores and website from early July.
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“This agreement demonstrates a continuing commitment to our social value strategy and, importantly, creates further opportunities for additional sustainability initiatives in a rapidly growing segment of the market.”
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