I first watched this advert from the RNIB (Royal National Institute of the Blind) earlier in the week and it really resonated with me. I am unesy sharing that this advert brought back many emotions and tears to my eyes. But it is important in understanding the power of this advert and its ability to stimulate meaning full conversation around Sight Loss. The advert tells Ava's story of sight loss, the shock, despair, frustration, hope and realisation that sight loss isn't then end of your life.
Watch the full advert with Audio Description
You can hear more about how the blind community are responding to this advert in this episode of Double Tap.
Blind and partially sighted people can live the lives they want to lead but how others behave - and what they think - can often get in the way. When more of us understand the realities of sight loss and think about the part we can play in improving the world for people with sight loss, we can make a better world.
