This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.
| less than a minute read

See The Person, Not the Sight Loss

Get in touch

Avatar
Tim Dixon
Head of IT Architecture

Get in touch

Avatar
Tim Dixon
Head of IT Architecture

I first watched this advert from the RNIB (Royal National Institute of the Blind) earlier in the week and it really resonated with me. I am unesy sharing that this advert brought back many emotions and tears to my eyes. But it is important in understanding the power of this advert and its ability to stimulate meaning full conversation around Sight Loss. The advert tells Ava's story of sight loss, the shock, despair, frustration, hope and realisation that sight loss isn't then end of your life.

Watch the full advert with Audio Description


You can hear more about how the blind community are responding to this advert in this episode of Double Tap. 

Blind and partially sighted people can live the lives they want to lead but how others behave - and what they think - can often get in the way. When more of us understand the realities of sight loss and think about the part we can play in improving the world for people with sight loss, we can make a better world.
www.rnib.org.uk/...

Tags

sight loss, disability inclusion, blind, low vision, english, blindness awareness month, highlight

Get in touch

Avatar
Tim Dixon
Head of IT Architecture

Get in touch

Avatar
Tim Dixon
Head of IT Architecture

Latest Insights

Creating, sharing and inspiring change. For good.

The global issues we face are challenging and interconnected. They can seem insurmountable. But if you know where to look, co-operation, positive change and hope are all around us. Build Beyond Even Better is a project that recognises the progress being made, and the amazing people who are making a difference. Share your own hopes, pledges and projects with #BBEB, or become a contributor.

Please read our BBEB Charter PDF.